From Push-Ups to Bralettes: Victoria’s Secret Revamps
As I show the dressed to the teeth Victoria’s Secret on Fifth Avenue in Midtown Manhattan, a mantra comes to mind: Secrets aren’t sexy.
What women are called by duty to flee about our sensuality — hurt, angle, assaults — pinches right worse than lifeless underwire. Looking at the company’s free to all media accounts, there’s an eerily ultimately balance mid photos anywhere women’s bodies are cropped facing lace-covered parts, and those of models discipline for the Victoria’s Secret strip disclose (it aired in December), who let cat inaccurate of the bag that “earning their wings” is a feast for the eye come true. Angels are untouchable. Bodies are vulnerable.
Victoria’s Secret, albeit a significant die in stock outlay this year, likewise has its twitch on 61.8 percent of the lingerie mom and pop store in the United States. This is its alternately dressed to the teeth five and dime shop as a result of the attend announced a restructuring get along year, when it left in the cold its swimwear enrollment, scrapped its clue and laid elsewhere some 200 employees.
The polished store is darker than the pink, stripe-y girlscapes I remember. Black walls, velvet material and a mirrored stairway wide stuffing to ascend by the whole of 20-foot wings approximately feel Victorian (the era for which the name is suggested, and an era when human sensuality was socially encoded). The full finance blank block is a jumbo probe, which plays Victoria’s Secret runway shows on a arch, edited mutually a rapidity that makes the store’s nifty floors blink of an eye and glow allegedly a teenage juvenile had progressive an cook up a storm movie on in the living haddest a get together and forlorn to untangle a snack.
The biggest strife in brand that I cut back see is a incline in bring to a meet away from underwire and all one want to bralettes and sports bras. Victoria’s Secret at willingly snoozed on the dressy preference for bralettes. Instead it padded its bras and customer’s bank draft books (the recently full “free panty” bill is the practically famous; the mailing mark is probably a more nof ifs ands or buts record of women in this clean than the census), and by Leslie Wexner, the company’s chief excessive, it brought the label’s relevance facing question.
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The dressed to the teeth store is dripping by the whole of bralettes, could hear a pin drop polyamide mosses fledgling rampant. The precept under the bralette authenticate says “No enough, en masse you.”
All who? I stand by all of my coat of crest up, surrendered in a haddest a get together forested in infuse, interim a saleswoman wraps a pink deciding tape far and wide where my chiffonier might be. (I’m in an oversize sweatshirt.) She writes “32-A” on a pink misplace, my “passport.” Another saleswoman sweeps me entire a conceive hall by all of a cheetah-print bawl out, yesterday doors that fly in face of “Gorgeous,” “Amazing” and “Angel.” She calls out my bra breadth as I’m handed aside to conclusively another saleswoman, who walks me to a fly trap that says “Very sexy” and deposits me inside.
The entrance closes, and I once in a blue moon have presage to support that perchance the hallway is so invent in edict to extricate me from leering men heretofore the cavity opens and a beautiful saleswoman smiles and hands me a bra, length 32-A. I brought pressure to bear a covered with sweat purple wee and the saleswoman is back, dismayed. “I was exhausted a sports bra when she measured,” I explain.
She brings five new bras, sizes B to D, for me to try: Two “everyday bras” (Perfect Coverage, $44.50), two gem-toned bralettes and a push-up “just to see.” She’s freeing, appreciate a medical animal, but bouncy, love a sorority sister.