Meet Kahmune, the shoe model making nudes for each pores and skin color
Next month sees the launch of a brand new designer shoe model, Kahmune. Their debut assortment options two types; a strappy block heeled sandal, and an elegant pointed courtroom with a slim heel. The model will inventory 10 totally different colors for every shoe model, however what’s revolutionary about every of those shades is they will all be outlined as ‘nude’.
Final yr, we had been happy to report that Christian Louboutin’s ‘Nude Assortment’ was increasing to incorporate the flat Solasofia pumps, however as revolutionary as they had been, with costs beginning at £415, they remained out of attain for a lot of girls. Now Kahmune, whose leather-based is sourced in Italy and Spain, is aiming to vary all that: launching a nude line to go well with all skintones with a lower cost level of £200-£250 for a pair of heels.
The title itself, ‘Kahmune,’ is a play on the phrase ‘commune’ (additionally how the title is pronounced) and derived from ‘group,’ signifying unity and celebrating all skintones. Every of their 10 shades takes inspiration from a special metropolis, together with Enugu in Nigeria, Rio in Brazil, and Edinburgh within the UK. The response to the model to date has been unimaginable, with demand for pre-orders earlier than the launch in March.
However why so? Catering to a broad shopper base shouldn’t actually be controversial, or a USP for that matter, however it’s. Up till extra lately, for ladies of color, the nude shoe, or nude something for that matter, has remained frustratingly elusive.
“I used to be looking social media searching for nude garments and equipment, however the time period all the time drew the identical beige, cream and tan outcomes,” Kahmune founder, Jamela Acheampong tells The Telegraph. “It was overtly clear that nude had a sort. The actual fact the time period was attributed to a particular shade was an issue.” And so, the concept behind Kahmune was born in February final yr. “There a couple of different manufacturers in the marketplace now doing the identical for lingerie, lipstick and tights, however I seen an enormous hole when it got here to footwear,” she continued.
Acheampong’s ideas are mirrored by Kenya Hunt, trend options director at Elle UK. “I’ve an previous pair of Céline strappy sandals that simply so occur to go well with my brown complexion completely, so though they’re my actual shade of nude, they weren’t marketed as this,” she tells The Telegraph. “After I first moved to London from New York, I couldn’t imagine how little make-up there was to go well with my skintone, and I had plenty of skilled mates with disposable revenue that wished to eat merchandise that simply weren’t there.”
Des Lewis, senior model editor at Marie Claire had an identical expertise, telling The Telegraph that “through the years I’ve taken a minimal method to sporting make-up due to the shortage of alternative and availability of merchandise that work for my pores and skin tone. There was a shift in recent times with extra magnificence firms providing merchandise (albeit restricted) particularly for ladies of color, however there’s nonetheless an extended solution to go.”