Most Sparkle, With No Apologies

LONDON — Modest minimalism could be the existing pattern in haute horology, however a minimum of one corporate didn’t get the memo.

Backes & Strauss has a name for unapologetically daring diamond-set timepieces — and there’s no plan to modify direction, the corporate’s leader govt, Vartkess Knadjian, mentioned. That choice was once glaring as the home offered its 2017 assortment on the International Presentation of Haute Horlogerie in Geneva remaining month. “Folks joked that there have been extra diamonds on display at our stand than at all of the stands at S.I.H.H.,” Mr. Knadjian mentioned, regarding the Salon Global de l. a. Haute Horlogerie, held on the similar time.

Established in 1789, the corporate at the beginning polished diamonds for purchasers like Cartier, Boucheron and Bulgari. However in 2006, Mr. Knadjian organized a partnership with the Swiss watchmaker Franck Muller. “We aren’t watch purists,” Mr. Knadjian mentioned. “Our purpose is at all times to create without equal diamond jewellery watch, so we at all times get started with the diamonds.”

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The Piccadilly Renaissance Diamond Center, with a complete five.56 carats of diamonds, via Backes & Strauss.

This is transparent from the brand new Piccadilly Renaissance Diamond Center, for instance, which comprises 188 spherical diamonds and 36 heart-shaped diamonds, totaling five.56 carats.

Any other new timepiece, the Woman Victoria Diamond, includes a bejeweled bracelet, with five.64 carats of diamonds and a petite 14-millimeter dial.

Smaller types are preferred via Asian ladies, specifically in Japan, Mr. Knadjian mentioned, and Japan accounts for 23 p.c of all Backes & Strauss gross sales.The home produces simplest about 1,000 watches a 12 months, and the bulk incorporate bespoke components. Advanced items can…

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