LONDON — French’s mustard and Frank’s Crimson Scorching sauce would possibly develop into the newest mainstays of American kitchens to move up on the market.
Reckitt Benckiser, the British shopper items corporate, stated on Monday that it could behavior a strategic overview of its meals industry, which contains the ones merchandise in addition to ketchup, Worcestershire sauce and different condiments and flavorings.
The overview, which might outcome within the sale of French’s Meals Corporate, follows a number of years through which Reckitt Benckiser has more and more desirous about shopper well being merchandise.
Different main meals manufacturers have develop into takeover goals in recent times as their guardian corporations search for tactics to respire new existence into mature labels. Customers are more and more in search of higher-value or extra unique possible choices to the jars and bottles that experience lengthy crammed kitchen cupboards. In February, Kraft Heinz introduced to shop for Unilever for $143 billion, then rethought the deal and withdrew.
Reckitt Benckiser, which makes Durex condoms, Nurofen ache relievers and Scholl foot care merchandise, agreed in February to shop for Mead Johnson Vitamin, the maker of Enfamil child system, for $16.6 billion. That deal would considerably make bigger its gross sales in creating international locations.
Reckitt Benckiser’s meals industry generated simplest about $515 million in gross sales closing yr and belongs to part of the corporate that has posted slower gross sales expansion than its well being and hygiene companies. The corporate over all reported earnings of nine.nine billion kilos, or about $12.four billion, in 2016.
“French’s Meals is a really implausible industry with nice manufacturers, folks and a historical past of outperformance,” Reckitt Benckiser stated in a information liberate. “It’s however noncore to R.B. We…